Whereas years ago the meta keywords tag was very important, many “fast buck” webmasters slammed their keywords tag with repetitive keywords (think “Britney Spears, Brittany Spears, MP3s etc etc,) so nowadays there is only one meta tag which is vitally important to your online lead generation…

The meta description tag is a short precis that tells Google, Yahoo!, Bing and the other search engines how you would describe your web page.

If Google trusts your Meta Description, (please read that again – this is a subtle but powerful way to tell whether your content is generally trusted by Google, which is obviously important,) then it will use your meta description as the text snippet in its Search Results pages (SERPs)

Your Meta Description should be around 150 characters or around 27 words. It should not be repetitive or “robotic” and, whilst it should contain your keywords, it should be written primarily to attract humans to click on your website. Its a classic call to action which, if well crafted, will increase the number of visitors to your site everything else being equal.

In conclusion: make sure your meta description tags are indeed descriptive, different on different pages, not overly search-engine focused, whilst still containing your page’s primary keywords, and finally written to encourage humans to click!

This is our new blog dedicated to bringing up-to-date and genuinely useful information about getting more Search Engine visitors to your website to businesses in the Cambridgeshire and East Anglia region.

Promoting local businesses online is a very different process from “traditional” SEO where you work to drive targeted traffic to a non-geographically-specific website. Local businesses require visitors only from a tightly-defined geographical area which in many ways simplifies the SEO process, as many of the targetted keywords are less competitive.

We’ve been working with local businesses for many years to help them find new customers online, a process that can be highly rewarding especially for a small business selling high ticket products.

By way of example, one of our clients sold a £7,000 speciality car to a customer who found him in Google, less than a month after we’d redesigned his website and conducted initial SEO work.

So please watch this space, subscribe to the RSS feed above and read on as we discuss the best ways for any traditional business to be found by more customers online.

Welcome to Cambridge SEO!